Hey there, potential SEO expert! Are you ready to dive into the powerful, wonderful world of search engine optimization? Great! We’re here to help you navigate the sometimes confusing but so much fun world of SEO and get your website ranking higher in search results so your business can get more customers and earn more money.
SEO HOW | Search engine optimization and traffic.
Here are the topics we will cover in this article:
- What exactly is SEO?
- Why do I need to worry about SEO?
- How does SEO work? (On-page and off-page optimization)
- SEO Algorithm
- Keyword research
First things first: what exactly is SEO?
Simply put, SEO is the process of optimizing your website to improve its visibility in search engine results pages. When someone searches for a keyword or phrase on Google, for example, the search engine scans its index of websites and returns a list of results it thinks are most relevant to the user’s query. The higher your website appears in the search results, the more likely it is to attract traffic and potential customers cause search engines like Google will refer to your page as relevant.
Now, you might be thinking: why do I need to worry about SEO?
There are actually a ton of reasons why SEO is important. For one, it helps to improve the user experience of your website. When your website is well-optimized, it loads faster and is easier to navigate, which can make for a better overall user experience. Additionally, SEO helps to increase the visibility of your website in search engine results pages, which can lead to an increase in organic traffic and potential customers. Who wouldn’t want that, right?
So, how does SEO work?
There are two main components of SEO: on-page optimization and off-page optimization. On-page optimization optimizes individual web pages in order to rank higher in search engine results and get more relevant traffic. This includes things such as optimizing title tags, meta descriptions, and headings, as well as improving the overall structure and content of a webpage.
Off-page optimization, on the other hand, refers to the practice of building links from other websites to your own. When other websites link to your website, it helps to improve its credibility and visibility in search engine results pages, this is called also backlinks. This can be achieved through link building, which is the process of acquiring links from other websites, or through link earning.
SEO algorithm
Imagine when you open up Google and search for your favourite online shoe store, how do search engines decide which websites show you first and which ones the last (which ones to rank at the top of search results and which ones to push down)? The answer is – they use algorithms! These algorithms take into account a whole bunch of factors, including the relevance of a webpage to a user’s query, the credibility and authority of a website, the user experience of a website, and the overall quality of a website’s content.
Unfortunately, the specific algorithms used by search engines are closely guarded secrets and even the best today’s SEO experts constantly are searching and developing new ways how to understand and use these algorithms.
Keyword research is a crucial part of SEO.
Keywords are the terms and phrases that people type into search engines when looking for information online. By identifying the keywords that are relevant to your business and incorporating them into your website’s content and meta tags, you can help search engines understand what your website is about. For example. improve heading tags (H1, H2, etc.) to structure your content and include your keywords in the headings so right at the beginning of your page search engine already knows what your business is all about.
That’s a wrap for short SEO basics! We hope you now have a better understanding of what SEO is and how it can benefit your website. Remember, SEO never stops and as we said, it is changing and adapting new practices every day, so you have to keep up with the latest and continue to optimize your website.
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